What? Peter D, Let It Go
Just admit that you were wrong. Come on, you can do it. I believe in you. Peter DeLorenzo at AutoExtremist can't seem to admit that VW made a good move going to Crispin Porter + Bogusky(Mini Cooper's former agency) just a little over a year ago for their marketing and advertising. At his website's On The Table Section he bashes VW's decision again and rips their new compact SUV, the Tiguan(pictured below in orange). In fact, he muses that Honda's Step Bus Concept(see toaster/appliance on wheels, pictured below) is a better looking car.
Ummm, Peter? Lay off of the crack.
All this over their advertising and marketing agency? Are you going to tell me that VW's German mad scientist/engineer/Un-Pimp Ze Auto campaign wasn't clever? You didn't chuckle when he pressed the button and sent that pink Mitsubishi flying in the air? OH SNAP! Why don't you ask another marketing expert his opinion? Marketing Sensei, are you there?
Are you going to tell me that their Holy Shit/Crash ad campaign wasn't effective? Attention, negative and positive, is still attention. And it brings about brand awareness, doesn't it Peter?
Well, well. I lost a little AutoExtremist faith today. I still have the utmost respect and will continue to read every Wednesday but with some skepticism in the future.